This case talks about how howard schultz joined the starbucks as the marketing director and retailer in 1982 and how it became the first store in downtown seattle in 1985.


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This case talks about how Howard Schultz joined the Starbucks as the marketing director and retailer in 1982 and how it became the first store in downtown Seattle in 1985. Today Starbucks is the third largest food company in the country. How is it the largest company in the country? Well, Starbucks have nearly over 1000 of its stores in like 55 countries.

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